Porter's Five Forces diagram examples.
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What a Porter's Five Forces diagram is.
A Porter's Five Forces diagram organizes the competitive pressures on an industry: supplier power, buyer power, rivalry among existing competitors, substitutes, and new entrants. It keeps these forces distinct so a strategy discussion is more precise than a generic competitor list.
Start by defining the industry boundary, then name the real parties or alternatives that create each pressure. The drawing is a frame for research and judgment; it does not assign a score or replace evidence about the market.
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- Ogata / standard controls textbook convention
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Who uses Porter's Five Forces diagrams.
A structured industry assessment before a market-entry, positioning, or expansion decision.
A concise view of the commercial pressures around a SaaS category, including buyer alternatives and compliance barriers.
A readable way to present evidence about a market without confusing direct rivals with substitutes or suppliers.
How to make a Porter's Five Forces diagram in three steps.
Describe it
One paragraph is enough to start.
See the drawing
Drawn by the right engine.
Say what changes
Every edit keeps a version.
Common questions
What is a Porter's Five Forces diagram?
It is a strategic analysis diagram that shows supplier power, buyer power, competitive rivalry, the threat of substitutes, and the threat of new entrants around an industry.
How do I create a Porter's Five Forces diagram?
Name the industry first, then describe the suppliers, buyers, direct competitors, substitutes, and entry conditions that matter in that market.
Why use Porter's Five Forces analysis?
It helps separate different sources of competitive pressure and supports a more disciplined discussion of market attractiveness and strategy.
What is the difference between rivalry and substitutes?
Rivals sell comparable offerings in the same market. Substitutes meet the same customer need in a different way.
Can I customize a Porter's Five Forces diagram?
Yes. Refine the market boundary, replace generic force labels with specific actors, and update the diagram as your research changes.
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Map your industry's five forces now.
Free account, no card. Describe the market and the pressures around it.
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