Marketing campaign three-point PERT
This three-point PERT chart estimates a marketing campaign from the brief to launch. The brief starts audience research and copywriting. Research informs asset design, while campaign approval waits for both finished copy and assets. Launch follows approval. The optimistic, likely and pessimistic estimates give the team a practical way to discuss uncertainty in creative work and reviews before promising a date. Use the network for campaigns that need a compact dependency view alongside a range of likely durations. Add media booking, localization, legal review or landing-page work where those activities are real launch constraints.
Open it in the AI editor with a prompt pre-filled — keep what works, change what doesn't.
Scenario
A marketing team estimates research, creative and approval work.
Key decisions
- Brief gate: Research and copy begin after the brief.
- Asset path: Design follows audience research.
- Approval gate: Approval needs copy and assets.
When to reuse this
Use for a campaign with uncertain creative lead times.
Frequently asked questions
What can run in parallel?
Why estimate approval?
What starts the launch?
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