Marketing Campaign PERT Estimate

Marketing campaign three-point PERT

This three-point PERT chart estimates a marketing campaign from the brief to launch. The brief starts audience research and copywriting. Research informs asset design, while campaign approval waits for both finished copy and assets. Launch follows approval. The optimistic, likely and pessimistic estimates give the team a practical way to discuss uncertainty in creative work and reviews before promising a date. Use the network for campaigns that need a compact dependency view alongside a range of likely durations. Add media booking, localization, legal review or landing-page work where those activities are real launch constraints.

Type PERT / CPM network & Gantt chartStandard PMI PMBOK 7 + Moder 1983 (AON/PDM)Engine schematex-pertUpdated 9/24/2026

The request

“Create a three-point PERT estimate for a marketing campaign: set the brief, research the audience, write copy, design assets, approve the campaign, then launch.”

Then tryAdd a legal review before approval.Change the likely asset-design duration to six days.

What is in this drawing