Marketing Campaign PERT Estimate

Marketing campaign three-point PERT

This three-point PERT chart estimates a marketing campaign from the brief to launch. The brief starts audience research and copywriting. Research informs asset design, while campaign approval waits for both finished copy and assets. Launch follows approval. The optimistic, likely and pessimistic estimates give the team a practical way to discuss uncertainty in creative work and reviews before promising a date. Use the network for campaigns that need a compact dependency view alongside a range of likely durations. Add media booking, localization, legal review or landing-page work where those activities are real launch constraints.

Tipo PERT / GanttNorma PMI PMBOK 7 + Moder 1983 (AON/PDM)Mecanismo schematex-pertAtualizado 24/09/2026

A solicitação

“Create a three-point PERT estimate for a marketing campaign: set the brief, research the audience, write copy, design assets, approve the campaign, then launch.”

Depois, tenteAdd a legal review before approval.Change the likely asset-design duration to six days.

O que há neste desenho

Entenda as decisões por trás dele.

01Brief gate

Research and copy begin after the brief.

02Asset path

Design follows audience research.

03Approval gate

Approval needs copy and assets.

Use for a campaign with uncertain creative lead times.

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Perguntas frequentes

Dúvidas comuns

What can run in parallel?

Research and copywriting begin after the brief.

Why estimate approval?

Review duration can vary.

What starts the launch?

Approved copy and assets.