The scenario
A marketing team mapping how a first-time visitor moves from awareness to a completed order, so they can spot where people leave.
What is in this drawing
Read the decisions behind it.
01
Two entry points (ad and search) converge on the landing page so the rest of the flow is shared.
02
Every "no" routes to a single Exit node, keeping abandonment visible without cluttering the diagram.
03
Checkout is broken into shipping → payment → confirmation so friction can be located precisely.
Reuse this when you need to show a linear funnel with clear yes/no gates — onboarding, signup, or any conversion path.
More like this