상황
A marketing team mapping how a first-time visitor moves from awareness to a completed order, so they can spot where people leave.
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01
Two entry points (ad and search) converge on the landing page so the rest of the flow is shared.
02
Every "no" routes to a single Exit node, keeping abandonment visible without cluttering the diagram.
03
Checkout is broken into shipping → payment → confirmation so friction can be located precisely.
Reuse this when you need to show a linear funnel with clear yes/no gates — onboarding, signup, or any conversion path.