The scenario
A B2B marketing team captures inbound leads, scores them for fit and intent, and nurtures unconverted leads through staged email drips until they become sales qualified or are closed lost.
What is in this drawing
Read the decisions behind it.
01
Whether a lead meets the MQL threshold
02
Whether a lead has engaged with three or more nurture emails
03
Whether sales accepts the lead as sales qualified
04
Whether a demo meeting is scheduled
05
Whether the final deal is won or lost
Use this diagram when mapping B2B lead management processes that combine scoring, email drip campaigns, sales handoff, and opportunity tracking in a single conversion funnel.
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