The scenario
A B2B marketing team runs webinars, organic content, paid ads, and partner referrals, then qualifies leads through scoring and sales acceptance before closing deals.
What is in this drawing
Read the decisions behind it.
01
Use a decision diamond for lead source to merge multiple channels
02
Model disqualification loops to nurture rather than terminal exit
03
Keep closed-won and closed-lost as final sink nodes to reflect pipeline outcomes
Use this template for any multi-channel B2B lead-to-revenue process where leads need scoring, sales qualification, and proposal stages before close.
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