The scenario
A B2B SaaS company wants to map where free trial users activate, hit usage limits, and convert to paid or churn.
What is in this drawing
Read the decisions behind it.
01
Require activation before paid feature exploration
02
Use usage limit as a trigger for sales-assisted upgrade
03
Model both paid conversion and trial expiration as terminal sinks
Use when designing or optimizing a product-led growth funnel for a B2B SaaS free trial.
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