상황
A B2B marketing team runs webinars, organic content, paid ads, and partner referrals, then qualifies leads through scoring and sales acceptance before closing deals.
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01
Use a decision diamond for lead source to merge multiple channels
02
Model disqualification loops to nurture rather than terminal exit
03
Keep closed-won and closed-lost as final sink nodes to reflect pipeline outcomes
Use this template for any multi-channel B2B lead-to-revenue process where leads need scoring, sales qualification, and proposal stages before close.