“Draw a 90-day product launch timeline with kickoff, scope and audience confirmation, feature build, feature freeze, testing and support readiness, public release and launch review.”
Comprenez les décisions qui le sous-tendent.
Audience and scope are agreed before build work.
A fixed point protects the readiness period.
Results are reviewed after the release.
Use for a small release or campaign where the critical sequence matters more than detailed task ownership.
Questions fréquentes
What should a launch timeline include?
Include scope, build, readiness work, launch date and a post-launch review.
Why use feature freeze?
It reserves time for testing, documentation and support instead of allowing late scope changes.
Can I add a beta?
Yes. Put it before feature freeze so its feedback can influence the release.