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product · launch

Ninety-day product launch timeline

This launch timeline uses a short ninety-day window to show the essential work around a product release. It begins with kickoff and scope confirmation, then gives feature development a defined time range. A feature-freeze milestone protects the testing and support-readiness period that follows. Public release is visible as the central delivery event, and a final review period closes the loop. The example is deliberately concise so it fits in a card and remains readable in a planning meeting. Use it as a starting point for a release that has a fixed target date, then add the owners, detailed tasks and risks in the team’s project-management system.

Type TimelineStandard Timeline convention with era bandsEngine schematex-timelineUpdated 9/24/2026
Ninety-day product launch
Drawing preview
The request

“Draw a 90-day product launch timeline with kickoff, scope and audience confirmation, feature build, feature freeze, testing and support readiness, public release and launch review.”

Then tryAdd a customer beta before feature freeze.Move public release to April.
What is in this drawing

Read the decisions behind it.

01Early scope

Audience and scope are agreed before build work.

02Feature freeze

A fixed point protects the readiness period.

03Post-launch review

Results are reviewed after the release.

Use for a small release or campaign where the critical sequence matters more than detailed task ownership.

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FAQ

Common questions

What should a launch timeline include?

Include scope, build, readiness work, launch date and a post-launch review.

Why use feature freeze?

It reserves time for testing, documentation and support instead of allowing late scope changes.

Can I add a beta?

Yes. Put it before feature freeze so its feedback can influence the release.