PRODUCT

Ninety-day product launch timeline

This launch timeline uses a short ninety-day window to show the essential work around a product release. It begins with kickoff and scope confirmation, then gives feature development a defined time range. A feature-freeze milestone protects the testing and support-readiness period that follows. Public release is visible as the central delivery event, and a final review period closes the loop. The example is deliberately concise so it fits in a card and remains readable in a planning meeting. Use it as a starting point for a release that has a fixed target date, then add the owners, detailed tasks and risks in the team’s project-management system.

UPDATED 2026-09-24
EXAMPLENinety-day product launch timeline
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CASE ANALYSIS

Scenario

A compact software product launch.

Key decisions

  • Early scope: Audience and scope are agreed before build work.
  • Feature freeze: A fixed point protects the readiness period.
  • Post-launch review: Results are reviewed after the release.

When to reuse this

Use for a small release or campaign where the critical sequence matters more than detailed task ownership.

FAQ

Frequently asked questions

What should a launch timeline include?01
Include scope, build, readiness work, launch date and a post-launch review.
Why use feature freeze?02
It reserves time for testing, documentation and support instead of allowing late scope changes.
Can I add a beta?03
Yes. Put it before feature freeze so its feedback can influence the release.
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