“Draw a 90-day product launch timeline with kickoff, scope and audience confirmation, feature build, feature freeze, testing and support readiness, public release and launch review.”
Entenda as decisões por trás dele.
Audience and scope are agreed before build work.
A fixed point protects the readiness period.
Results are reviewed after the release.
Use for a small release or campaign where the critical sequence matters more than detailed task ownership.
Dúvidas comuns
What should a launch timeline include?
Include scope, build, readiness work, launch date and a post-launch review.
Why use feature freeze?
It reserves time for testing, documentation and support instead of allowing late scope changes.
Can I add a beta?
Yes. Put it before feature freeze so its feedback can influence the release.