Free BCG Matrix Maker — Map Portfolio Growth

See it work

BCG matrix examples.

Same tool, four requests. Every drawing below is a real render.

What you type

Create a BCG matrix for a smart home product portfolio with Smart Thermostat as a Star, Video Doorbell as a Cash Cow, Energy Monitor as a Question Mark, and Smart Plug as a Dog.

Then tryMove Energy Monitor into the Star quadrant.Add a Smart Lock as a Question Mark.

Matrix / quadrant: Smart home product portfolio

Matrix / quadrant · 2×2 / N×M quadrant convention · schematex-matrix

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The drawing

What a BCG matrix is.

A BCG matrix, also called a growth-share matrix, compares offerings on market growth and relative market share. It groups products or business units into Stars, Cash Cows, Question Marks and Dogs.

Stars often need investment to sustain growth. Cash Cows can generate funds in mature markets. Question Marks need a decision about where to focus, while Dogs may deserve less investment or a planned exit.

Standard: 2×2 / N×M quadrant convention
Engine: schematex-matrix
Editable: Double-click text, drag nodes
Export: SVG · PNG · PDF

Who uses it

Who uses BCG matrices.

Retail portfolio teams

Compare category investment choices while separating dependable staples from emerging services.

Product leaders

Discuss which software products deserve development capacity and which need a migration plan.

Service operators

Review mature and developing mobility services in one portfolio conversation.

How it works

How to make a BCG matrix in three steps.

Describe it

One paragraph is enough to start.

“Create a BCG matrix for a smart home product portfolio with Smart Thermostat as a Star, Video Doorbell as a Cash Cow, Energy Monitor as a Question Mark, and Smart Plug as a Dog.”