Ansoff matrix examples.
Same tool, four requests. Every drawing below is a real render.
Rather start from a finished drawing? Browse 98 matrix templates →
What an Ansoff matrix is.
An Ansoff matrix helps a business compare growth options using existing or new products and existing or new markets. The four strategies are market penetration, market development, product development and diversification.
Market penetration works with what the business already sells and who it already serves. Diversification combines a new offering with a new market, so it usually has the most uncertainty and needs the clearest assumptions.
- Standard
- 2×2 / N×M quadrant convention
- Engine
- schematex-matrix
- Editable
- Double-click text, drag nodes
- Export
- SVG · PNG · PDF
Who uses Ansoff matrices.
Compare ways to grow recurring local sales, add new offerings or reach new locations.
Separate membership growth, geographic expansion, new classes and employer partnerships.
Distinguish product development from new verticals and entirely new business models.
How to make an Ansoff matrix in three steps.
Describe it
One paragraph is enough to start.
See the drawing
Drawn by the right engine.
Say what changes
Every edit keeps a version.
Common questions
What is an Ansoff matrix?
An Ansoff matrix is a growth-planning tool that compares existing and new products with existing and new markets.
What are the four Ansoff matrix strategies?
They are market penetration, market development, product development and diversification.
Which Ansoff strategy is riskiest?
Diversification is generally the riskiest because it introduces both a new product and a new market.
Can an Ansoff matrix help a small business?
Yes. It gives small businesses a clear way to compare growth ideas and the assumptions behind them.
Other drawings for the same work.
Plan your next growth move now.
Free account, no card. Describe your growth ideas and compare them in an Ansoff matrix.
Open the editor