Lo scenario
A growth or product analyst mapping acquisition channels to downstream retention outcomes to find where to invest next.
Cosa contiene questo disegno
Leggi le decisioni che ne stanno alla base.
01
Three source nodes (Organic, Paid, Referral) merge into Signup, making source-to-outcome comparison direct.
02"Churned Early" appears twice
after Signup and after Activation — to show two distinct dropout moments.
03
Upgraded and Cancelled as terminal nodes make monetization outcomes visible in the same flow.
Use for any multi-source, multi-stage flow where volume and proportion at each transition matter: budget allocation, supply chains, energy flows.