상황
A growth or product analyst mapping acquisition channels to downstream retention outcomes to find where to invest next.
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01
Three source nodes (Organic, Paid, Referral) merge into Signup, making source-to-outcome comparison direct.
02"Churned Early" appears twice
after Signup and after Activation — to show two distinct dropout moments.
03
Upgraded and Cancelled as terminal nodes make monetization outcomes visible in the same flow.
Use for any multi-source, multi-stage flow where volume and proportion at each transition matter: budget allocation, supply chains, energy flows.