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Sankey Diagram · Growth

User Acquisition & Retention — Sankey Diagram

A Sankey diagram tracing users from three acquisition channels — Organic (8.2K), Paid (4.1K), Referral (2.7K) — through Signup, Activation, Retention, and Upgrade.

種類 サンキーダイアグラムエンジン echarts-sankey更新日 2026/5/26
Energy Flow — Power Grid
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A growth or product analyst mapping acquisition channels to downstream retention outcomes to find where to invest next.

この図に含まれるもの

図の背後にある意思決定を読み解く。

01

Three source nodes (Organic, Paid, Referral) merge into Signup, making source-to-outcome comparison direct.

02"Churned Early" appears twice

after Signup and after Activation — to show two distinct dropout moments.

03

Upgraded and Cancelled as terminal nodes make monetization outcomes visible in the same flow.

Use for any multi-source, multi-stage flow where volume and proportion at each transition matter: budget allocation, supply chains, energy flows.

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