O cenário
A growth or product analyst mapping acquisition channels to downstream retention outcomes to find where to invest next.
O que há neste desenho
Entenda as decisões por trás dele.
01
Three source nodes (Organic, Paid, Referral) merge into Signup, making source-to-outcome comparison direct.
02"Churned Early" appears twice
after Signup and after Activation — to show two distinct dropout moments.
03
Upgraded and Cancelled as terminal nodes make monetization outcomes visible in the same flow.
Use for any multi-source, multi-stage flow where volume and proportion at each transition matter: budget allocation, supply chains, energy flows.